Our team of industry veterans has worked at a leadership or senior level for many of Australia's largest enterprises. We understand the challenges and requirements when deploying complex applications and have a proven track record of success.

Jake Tracey

Jake Tracey / Managing Director

Working as a user interface designer and developer for more than fifteen years, with experience in the banking, government, telecommunications and education sectors, Jake's passion lies in creating functional experiences for people regardless of age, skill level or disability, and has led teams to create highly accessible applications across a broad range of devices and platforms

Rihana Ries

Rihana Ries / Head of User Experience

Rihana Ries is a content and user experience specialist with eight years of experience in publishing and communications and four in UX design, web development and project management.

She has edited award-winning books for some of Australia’s most respected publishers and has also worked in management consulting, finance, education and the not-for-profit sector. Rihana’s communications, design and UX philosophy is one of clarity, simplicity and empathy. She believes that beautiful design, delightful user interactions and clear and engaging communications should be available to organisations of all sizes and means, not just those with the biggest budgets. Her goal is to empower her clients with the skills and tools they need for success. Rihana holds a Bachelor of Arts and a Master of Creative Writing, Publishing and Communications from the University of Melbourne.

Blake Kellett

Craig Williams / Project Manager

As a program manager across all sectors in enterprise IT delivery, Craig has a proven track record of success in understanding complex client requirements and deliverables.

Certified in both SCRUM and PMI, Craig brings a wealth of experience and industry knowledge to the team.

Blake Kellett

Blake Kellett / Account Manager

Working for clients such as CBA and Telstra, Blake has an eye for detail when administrating Adobe Sites and Assets. He has led teams to deliver large scale projects across a range of sectors with a focus on content authoring, accessibility and personalisation.

Claire Madden

Claire Madden / Head of Product

With over 8 years experience in product in government, education and FMCG sectors, Claire is a detail oriented, user advocate with a flair for thoughtful and concise communication.

Claire is passionate about defining and driving digital transformation, laser focused on optimising the customer experience and co-designing solutions and operationalising change.

Ramiro Pujalte

Ramiro Pujalte / Principal Developer

Developing software in multiples technologies for over 10 years in different types of projects like Windows services, Linux daemons, hardware drivers, management systems, Web Pages, Android applications, iPhone applications and computer games. Ramiro has experience in several programming languages and technologies like C#, ASP.NET MVC, JavaScript, React, JAVA, Adobe Experience Manager.

Nurbek Umirov

Nurbek Umirov / Principal Developer

With over a decade of experience developing applications on Java platforms, Nurbek brings a high level of competency in managing AEM sites projects. Offering technical expertise in programming analysis and application design, Nurbek is a highly motivated team player with an in-depth knowldge of development tools and languages.

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